ancient rhyme and today's lantern | analysis of the new year blessing code in the fish-shaped lantern

This 12-couplet lucky star fish lantern takes the ancient Chinese legend "carp leaping over the dragon gate" as its core source of inspiration and skillfully transforms cultural symbols into visual works of art. Each beautifully carved scale is not only a decoration, but also a hope for the future.

the twelve groups of golden couplets on the lanterns symbolize the beautiful vision of complete reincarnation. when the light penetrates through the fine texture and projects on the wall, it seems to tell a story about reunion, hope and new life, arousing people's warm memories of tradition.

Material Depth Analysis | High Density Board Meets Tassel Artists to Create Fadeless Classic

In order to take into account both beauty and practicality, the designer specially selected high-strength moisture-proof high-density board as the main structure, which can not only withstand the pressure test brought by long-term suspension, but also resist the expansion and contraction problems caused by humidity changes.

The red silk tassels embellished in it dance with the wind, even if the light is not turned on, it still has extremely high viewing value. This kind of internal and external design philosophy makes it a flowing artistic landscape whenever and wherever.

thousands of lights show | different interpretation schemes of urban white-collar apartments VS time-honored shops

in a Loft-style single apartment somewhere in Shanghai, the owner creatively installed it on a retro chandelier track, forming a novel impression of industrial hale and hearty folk feelings. The owner of a half-century-old tea restaurant in Guangzhou's old city hung a series of lanterns under the eaves to recreate the lively scene of families visiting relatives during the Spring Festival.

two completely different living environments have found resonance because of the same product, which is the greatest magic of cultural and creative products.

new darling of festival marketing | a sharp tool for creating an atmosphere that cannot be missed in hotel tourism projects

In recent years, with the trend of national tide revival becoming more and more obvious, major tourist destinations have taken advantage of the situation to carry out related theme activities:

• Five-star hotels often hang an enlarged version above the lobby to strengthen the noble welcome atmosphere;
• the boutique hostels in the scenic spots of Jiangnan water villages organize children to participate in lantern DIY courses to enhance the stickiness of customers.
• set up exclusive photo taking areas inside large shopping malls to attract young consumers to stop and clock in;
• Some airlines have special archways in the departure hall of the airport to surprise passengers.

These initiatives not only beautify the environment, but also bring significant revenue growth to the operators.

Transcending Festival Boundaries | Exploiting the Potential of Space Dressing for All Seasons of the Year

Although originally designed for the Spring Festival decoration, the actual test shows that its scope of application is far beyond the expected imagination. For example, in summer, the balcony of a seaside villa can be used as ocean-themed ornaments. Autumn appears in the suburban picking garden as if it were a spokesperson for the harvest season. Even the figure swaying gently at the gate of the hot pot restaurant in winter is silently telling another form of hospitality.

when green wisdom is in progress | reveal the forest guard plan behind environmentally-friendly certified wood

Adhering to the concept of sustainable development, the manufacturer insists on purchasing only raw materials from FSC (Forest Stewardship Council) certified sources to ensure that the wood pulp used comes from legal and scientifically managed planted forest bases.

In addition, the factory's introduction of a fully automated laser cutting system significantly reduced the amount of scrap produced and promoted the use of plant-based adhesives to reduce total VOC emissions. All these efforts are telling us that true beauty should not only be visible, but also stand the test of time.